Franchise coffee house Coffee Banhada will launch a new mobile application that rewards customers with free drinks and desserts when they watch commercials, the company said Friday.
Customers can save points on the app by watching commercials or participating in surveys and quizzes. The accumulated points can be used like cash at more than 350 Coffee Banhada franchise.
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“In this never-ending competition within the low-priced coffee market, we had to lead with a completely new service,” Lim Eun-sung, the CEO of Coffee Banhada said. “We hope more customers will be able to enjoy coffee for free through our reward points application.”
Users can simply log into their existing Naver accounts to access the application.
In celebration of the application launch, the franchise is giving out one free-drink coupon to every user who installs the application and logs in.
By Lim Jeong-yeo (
kaylalim@heraldcorp.com)
