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[DECODED: HANWHA] Hanwha beefs up under Kim Seung-youn

[THE INVESTOR] The Investor and The Korea Herald and are jointly publishing a series of in-depth articles analyzing rising business tycoons and their companies’ governance structures. This is the first installment on Kim Seung-youn and Hanwha Group. -- Ed. 


Controversies aside, chairman knows a thing or two about mergers and acquisitions 


When Hanwha Group announced in late 2014 a 1.9 trillion won ($1.72 billion) deal to buy four assets from Samsung Group, the market sensed the return of Kim Seung-youn, the group’s deal-loving boss who had stayed away from corporate affairs since his conviction of breach of trust two years ago.

The deal, hailed by media as a win-win solution for both sides, was the most fitting comeback for the tycoon whose more than three-decade reign at the group saw its transformation from a gunpowder producer to a hotels-to-finance conglomerate and whose charismatic image was tarnished by scenes of him lying debilitated in a hospital bed inside a courtroom in a thinly-veiled plea for lenience during trial.

With Kim back at its helm, looking just as healthy as before the trial, Hanwha seems to be back on the growth track this year, climbing corporate rankings locally and globally.

“Hanwha seems to be on a roll,” Lee Kwang-ju, a professor emeritus of Dankook University, said in a phone interview. “The chairman has the guts to make bold decisions and the tenacity to stick to them. From the way things look now, he has hit the mark so far.” 


Related articles: 
Hanwha chairman’s sons in succession race
Looming changes in Hanwha’s governance structure


With 54 trillion won in total assets as of April this year, the conglomerate has overtaken Hyundai Heavy Industries and Hanjin to become Korea’s eight largest business group. Its ranking on U.S.’ magazine Fortune’s global 500 corporations list shot up 52 places to reach 277th this year.


Kim’s key weapon: M&As


Kim is known for many things: Trademark slicked-back hair, lavish and unconditional support for the arts and sports, strong paternal love for three sons, and most famously, the 2007 gangland-like revenge assault on his son’s attacker for which the tycoon got a suspended jail term.

Professionally, he is regarded as an aggressive businessman bent on nonorganic expansion and high-stake bets on future growth. 

In fact, mergers and acquisitions were Kim’s main weapon in growing Hanwha. 

When his father and group founder Kim Chong-hee passed away unexpectedly in 1981, leaving Hanwha’s fortunes to his oldest son who was then 29 years old, the group did not look anything like what it is today.

It had a different name, Korea Explosives Group, and its 15 companies mainly engaged in gunpowder and related chemical businesses with total revenue of 1.06 trillion won.

The junior Kim, just one year after taking control, carried out his first deal on a quest to equip Hanwha with new growth engines. 

Defying opposition from executives old enough to be his father, he pushed for the takeover of Dow Chemical Korea and Hanyang Chemicals, which were suffering from massive losses in the aftermath of the global oil shock in the late 1970s. Now Hanwha Chemical, the petrochemical business has since made a dramatic turnaround as the global market improved. From April through June this year, it logged a record-high quarterly operating profit of 293 billion won.

This, along with the 2002 acquisition of Daehan Life Insurance -- Korea’s very first life insurer, now renamed Hanwha Life -- and the foray into solar energy via the takeover of China’s Solarfun Power Holdings in 2010 and Germany’s Q Cells in 2012, are considered the most important deals that helped form key pillars of Hanwha’s current portfolio: petrochemicals, finance and solar energy. 

Hanwha Life now contributes to nearly 50 percent of the group’s total revenue, while last year’s merger of the two solar energy units created the world’s largest solar cell producer by capacity, Hanwha Q Cells.

Hanwha’s more recent acquisitions -- Samsung Techwin, Samsung Thales in 2014, and Doosan DST earlier this year -- were a return to its roots -- defense.

With the deals, which were the largest of Hanwha’s M&As, the group emerged as Korea’s unrivalled defense giant with a comprehensive product line ranging from ammunitions to artillery, engines and radar systems.

“Whenever we take a controlling stake in a company, we stick with the principle of no layoffs and no wage cuts, to minimize the effect on the target firm’s workforce,” said Lee Kuk-cheon, a Hanwha spokesperson.

“We believe this, along with management skills to quickly fix an ailing firm, has contributed to our successful M&A track record.” 

Among Korea’s second-generation tycoons, Kim Seung-youn is the most successful after Samsung Group Chairman Lee Kun-hee, says Park Ju-gun, the head of Seoul-based corporate research firm CEO Score. 



“Both inherited the businesses from their father and grew them enormously in size. Samsung’s Lee is the winner in this and Kim the runner-up,” he said.

According to Forbes Korea, as of end-2014, under Lee’s 27-year stewardship, Samsung grew 52 times in assets. Kim, who has been at Hanwha’s helm for 33 years, saw the group’s fortunes increase by 48 times.

“While Samsung’s Lee carried on his father’s legacy and sought to gain global competitiveness in the field that his father chose -- semiconductors -- Hanwha’s Kim took his own initiative. He built a business portfolio that looked completely different from his father’s,” Park explained.  

“Chairman Kim has his own colors.”  

For similar reasons, Lee of Dankook University calls the Hanwha successor “a second founder.”

“Korea’s chaebol tycoons today -- the second or third generation offspring in the founding family -- tend to lean toward risk management. Kim stands out, because he has the traits of a founder -- making bold decisions and enduring pain for a long-term vision,” he said. 

"Those traits seem to have translated into acumen in deal-making." 


Criticism


Hanwha is not free from the problems of Korea’s chaebol model, which, according to local corporate-governance activists, involves big business groups being run by emperor-like “owners” who come from the founding family, despite their gravely undermined credentials.

With Kim’s charisma and strong drive to push for his vision comes a top-down management style, a lack of checks and balances and other corporate governance breaches, they said. 

The most problematic of all is, perhaps, his personal history of legal wrangling. 

Kim, during his long tenure as chaebol chief, has undergone five investigations for allegations that include the creation of slush money, the provision of illegal political funds, a violation of foreign exchange rules, abduction and assault.

The chairman was convicted in two of the cases, but in a culture lenient toward law-breaking chaebol chiefs for their “contribution” to the national economy, he was able to continue overseeing the management of Hanwha companies through suspension of imprisonment followed by special pardons. 

His biggest ordeal, however, came in 2012 when he received a four-year jail term -- with no strings attached -- for illegally diverting funds from healthy affiliates to weaker companies he owned. After spending four months behind bars and appearing in court as a bedridden patient, he was released for hospitalization due to health concerns. The sentence was then reduced to three years on an appeal and in February 2014 was suspended for five years.

Upon the final verdict, Kim stepped down from seven Hanwha companies where he had held the chief executive’s title, but he has remained as the group’s chairman till now.

“The group chairman is a symbolic post. It has no legal responsibility and receives no payment,” Hanwha’s Lee said. 

By law, Kim is barred from taking real positions at Hanwha during his probation period, which ends in February 2019, and for another two years after that.

The group had hoped for a presidential pardon to be granted to Kim. However, he was not included in the beneficiaries of the Aug. 15 amnesty.

“The chairman can’t enroll himself as a registered director, but is back at its management, making key investment decisions like the Samsung deal. This means that he has the power to decide, but bears no legal responsibility for the decisions,” said Solidarity for Economic Reform, a local civic group focusing on corporate governance issues. 

“That entails risks for Hanwha’s shareholders.” 

By Lee Sun-young/The Korea Herald (milaya@heraldcorp.com)

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