Korean tech firm Nanobrick is set to develop a platform that can certify genuine goods in partnership with the Chinese government.
The company said Wednesday it would develop and customize the system together with the state-run Sichuan Institute of Computer Science with the aim of launching it early next year.
“We decided to develop a new certification solution with Nanobrick as diverse forgery prevention policies that were implemented have failed,” said an official at Sichuan Institute of Computer Science.
The Chinese government has been using an online QR code-based solution -- which is easily copied -- to certify genuine goods.
Nanobrick’s technology allows users to identify goods -- whether they are genuine or a forgery -- first hand through a nano tag. When a user touches any type of magnet to a product’s nano tag, the color of the tag changes if the product is genuine. This solution, which is comprised of nanoparticles, is difficult to copy, Nanobrick said.
Globally, the transaction volume of fake goods stood at around $461 billion and more than half of the transactions came from China, according to a report from the Organization for Economic Cooperation and Development on forgeries released in April.
“Through the partnership with the Chinese government, we will continue to contribute to the expansion of the forgery prevention market in the nation,” a Nanobrick official said.
By Shin Ji-hye (
shinjh@heraldcorp.com)
