Volvo’s new leasing offer looks to make S90 ‘affordable’

Volvo Korea has launched the new D4 model of its flagship S90 series, the company said Wednesday, touting the vehicle as one of the country’s most reasonably priced and affordable luxury sedans.

Offered in both “Momentum” entry-level and “Inscription” trim, the 2017 D4 is priced at 59.9 million won ($51,400) and 66.9 million won, respectively, including taxes.

In comparison, in Korea the Mercedes E-Class series runs anywhere from 60.9 million won to 98.7 million won, while Ford’s newly released Lincoln Continental carries a price tag ranging from 82.5 million won to 89.4 million won.

In an effort to make luxury driving more affordable, starting next month to the end of March, Volvo Korea will offer customers the opportunity to buy its new luxury release through Volvo’s “value-up” 36-month leasing program, following a 30 percent vehicle down payment.

The lease program guarantee customers’ residual value of up to 48 percent with monthly loan payments for the Momentum listed at 526,200 won (326,000 won deferred). Return Volvo customers will receive a special discounted offer of 496,300 won for the Momentum (295,500 won deferred).

“Among the country’s domestically imported car market, the new S90 D4 is the most competitive premium sedan in the market as it is the most reasonably priced and has the most luxurious and distinguished design,” said Lee Yun-mo, CEO of Volvo Korea, in a press release.

“The new S90 will lead domestic sales of Volvo cars in the first half of 2017 for both gasoline and diesel lineups,” he added.

Volvo will also offer a 1 million-won gift certificate to all current Volvo owners who purchase the new S90 D4 Momentum.

The entry model of the new S90 is equipped with Intelligent Accuracy Refinement Technologies, the world’s first intelligent fuel injection technology developed by Volvo to help cut fuel consumption. The new model also boasts a combined fuel economy of 14 kilometers per liter -- 12.2 km per liter for city driving and 17 km per liter on highways.

By Julie Jackson (juliejackson@heraldcorp.com)