Leading Scotch whisky brand Johnnie Walker said Wednesday that it had released a new 200-milliliter bottle for its Black Label line.
The release follows the brand’s offering a small-bottle version of its Johnnie Walker Red line last October. The light package design aims to appeal to consumers who drink alone at home, according to the company.
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Models pose with the new 200-milliliter bottles of Johnnie Walker Black. (Diageo Korea) |
The bottle comes with lemon syrup and a recipe for the Johnnie Lemon cocktail. The packaging is designed so that it can be given as a gift between younger consumers.
“Diageo Korea has worked to promote a new drinking culture that makes whisky more accessible to Korean consumers in various ways,” said Diageo Korea CEO Cho Kil-soo.
The new bottle will be sold at convenience stores and discount markets nationwide staring Wednesday. It is priced at around 16,000 won ($14).
By Won Ho-jung (
hjwon@heraldcorp.com)
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