Coupang launches men's grooming store

E-commerce firm Coupang said Thursday it has opened a new store focused on grooming products for men.

The store offers over 77,000 products, including shaving, skin care and hair products as well as supplements for weight loss and protein.

“As more men care about their appearance, demands of male customers are steadily growing for grooming and workout products,” said a Coupang representative.

The brands offered include popular brands already sold in Korea such as Gillette and LAB, as well as brands that had been previously accessible only by shopping from overseas sellers. 

The specialty store is subdivided into seven categories, including shaving, skin care and fragrance, helping shoppers easily browse to find the products they need.

As an opening promotion, the store is offering a discount of up to 30 percent for electric shavers through the end of October. 

By Won Ho-jung (hjwon@heraldcorp.com)