SK Planet upgrades 11st global shopping site

SK Planet‘s online shopping platform 11st has upgraded its online shopping platform for overseas customers, the company said Tuesday.

Available in both English and Chinese, the newly launched 11st Global gives overseas shoppers access to a wider range of products listed by Korean sellers. 

The renewed website allows customers to combine multiple orders into the same parcel, according to the company. Overseas customers can also choose payment options including PayPal and Alipay, it added. 

In promotion of the new-look website, SK Planet will, for the next 11 days, provide discounts of up to 50 percent for some products in beauty, fashion, kids, baby and other categories. The company will also give shipping discounts of up to 50,000 won ($45) for 1,111 customers on a first-come, first-served basis.

“We launched a major upgrade to our global marketplace. It is where we create opportunities for Korean sellers by connecting them with customers in more than 100 countries around the world,” said Lee Jin-woo, director of SK Planet’s Affiliation Business Unit. 

By Shim Woo-hyun (ws@heraldcorp.com)