Pernod Ricard renews Ballantine’s bottle design

Pernod Ricard Korea said Wednesday it has renewed the bottle design of Ballantine’s 30-year, its flagship scotch whisky, and presented a limited edition of a drink ritual kit.

According to the liquor maker, the new packaging design has added modern tint to strengthen Ballantine’s 30-year iconic luxuriousness. The new bottle boasts a sleek exterior, and the golden label design stresses its best quality. All of Ballantine’s 17-year, 21-year and 30-year products come with a renewed design.

Pernod Ricard also said it has introduced a drink ritual kit, designed by Italian glass artist Simone Crestani. Globally, releasing only 25 kits -- seven are distributed to South Korea, and three will be on sale to customers.

The price of the drink ritual kit, which includes a bottle of Ballantine’s 30-year Scotch whisky is set at 5 million won ($4,107).

By Jo He-rim (herim@heraldcorp.com)