Up-and-coming Korean fashion brands promoted at NYFW

The Ministry of Culture, Sports and Tourism and Korea Creative Content Agency held “Concept Korea NY 2022 F/W” online Wednesday, as part of programs scheduled for New York Fashion Week to promote emerging Korean designers overseas.

The Culture Ministry and KOCCA launched Concept Korea in 2010 in tandem with New York Fashion Week. It provides an opportunity to show local brands’ collections at NYFW every season.

The latest edition introduced three brands -- Nohant, Ul:kin and Eenk -- showcasing their 2022 fall/winter collection through a digital fashion film that was unveiled on New York Fashion Week’s official website at 9:30 a.m. here.

The 12-minute video is also available on the KOCCA’s official YouTube channel.

Nohant debuted a dreamy collection, featuring rock band Se So Neon’s vocalist Hwang So-yoon’s “FNTSY” as the background music with choreography by dance crew H, a participant on Mnet’s “Street Dance Girls Fighter.” 

Ul:kin showcased the brand’s unique concept, joined by top-tier female dancers -- Lachica’s Gabee, Coca N Butter’s Ri.hey and Want’s Hyojin Choi -- who made their appearances on Mnet’s “Street Woman Fighter.”

Models Choi So-ra, Bae Yoon-young, Park Hee-jung, Jung So-hyun and Kim do-hyun appeared in Eenk’s presentation that emanated grace and classic beauty.

In an effort to help promote collections of local fashion designers, KOCCA is planning on setting up interviews with fashion magazine Daily Front Row for the brands. Follow-up sales and brand promotions are scheduled to run through Friday at Beacon Studio in Seoul.

KOCCA will also conduct an overseas sales campaign in Paris. The Selects showroom, a collaborative project to promote Korean fashion designers and assist their attempts to break into the global fashion market, is set to run between Feb. 28 and March 3.

By Jie Ye-eun (yeeun@heraldcorp.com)