Samsung expected to launch Galaxy A series in mid-March

Samsung Electronics Co. is widely expected to launch its entry-level Galaxy smartphones later this month in response to the March 8 release of Apple's new iPhone SE, industry sources said Monday.

Samsung's mid-low tier Galaxy A series is forecast to come in various new models -- A73, A53, A33 and A23 -- a product line the company said would provide "cutting-edge innovations, services and features at an accessible price."

Apple is expected to announce the next-generation version of the iPhone SE, among others, at this year's first product event Tuesday (U.S. time), targeting users looking for more affordable iPhones.

The current iPhone SE (second generation) is priced starting at $399, featuring a 4.7-inch display and Apple's A13 chip used in the iPhone 11 series.

The Galaxy A73, which will be the most high-end among the A series, is widely expected to come with Qualcomm's Snapdragon 750G, a 6.7-inch screen and a Super AMOLED display.

Samsung, the world's largest smartphone maker, introduced the Galaxy A72 and A52 models at its Galaxy Awesome Unpacked online event in March last year. It was the first time Samsung held a large-scale introduction event for Galaxy A devices.

The A series, designed in part to deal with growing challenges from Chinese rivals in the mid- and low-end handset market, proved to be popular among price-conscious consumers.

According to industry tracker Omdia, the A12 smartphone, released in December 2020, was the world's most shipped smartphone last year, recording a total of 51.8 million units globally, helping Samsung consolidate the No. 1 spot in the mobile phone market.

The phone was also the tech giant's first model to have exceeded 50 million in a year, according to Omdia. (Yonhap)