TGS hires Go master Lee Se-dol for TV campaign

South Korean retail and finance company, TGS Holdings, said Thursday that it has produced a TV commercial featuring former professional Go master Lee Se-dol last month.

Lee Se-dol, who competed with Google’s artificial intelligence program AlphaGo in 2016 during the peak of his career, signed a contract to become the face of TGS in Novermber 2021.

The newly produced commercial introduces TGS’s new smart currency called C-Cash. It is the world‘s first hybrid smart currency to link cryptocurrency to gift cards, according to TGS.

The commercial was produced in two separate parts and explains how C-Cash can be used to invest or accumulate value.

TGS said Lee was chosen to represent the company for his reputation of being self-disciplined, and for his experience in issuing nonfungible tokens of game reports for his historic match against AlphaGo. Lee retired as a Go player in 2019.

The commercial will be released on television and on TGS’ youtube channel once Korea Communications Standards Commission has approved it.

By Lee Seung-ku (seungku99@heraldcorp.com)