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Super Junior-D&E members Eunhyuk (right) and Donghae present gifts to their Japanese fans after a plogging session on Iho Tewoo Beach, northern Jeju Island. (KTO) |
The Korea Tourism Organization hopes to enlist the ever-expanding presence and influence of K-pop in boosting the country’s international arrivals.
The Ministry of Culture, Sports and Tourism and KTO launched their first tourism product, which connects K-pop stars' fan meetings with ESG (environment, social and governance) campaigns.
A total of 250 Japanese Super Junior-D&E fans who visited Jeju Island on May 12 were on a new tourism program that combined the K-pop stars' talk shows and performances with plogging sessions. The fans strolled around different areas of Iho Tewoo Beach and nearby tourist areas in northern Jeju Island, picking up trash.
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Japanese tourists participate in a plogging program on Iho Tewoo Beach. (KTO) |
The program included Super Junior-D&E giving out gifts to their fans, a fan meeting and Jeju tourism-themed quiz shows.
In collaboration with the Jeju Tourism Organization, KTO showcased the iconic filming locations of the hit 2023 rom-com series “King the Land,” offering the visitors a chance to enjoy drama-themed photo zones and other displays of the island’s souvenirs.
While KTO’s collaboration with Super Junior-D&E and Jeju Tourism Organization was a success, any new events featuring a K-pop artist’s fan meeting with an ESG activity have yet to be planned, a KTO official said.
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