South Korea’s largest beer maker, Oriental Brewery, made efforts to broaden its outreach to Generation Z and university students in 2023, in a bid to more closely communicate with young consumers. In November and December, OB CEO Ben Verhaert gave lectures on OB’s marketing strategies at Korea University and Ewha Womans University, where he was able to meet face-to-face with students. Verhaert has built a strong career in the sales and logistics fields at Anheuser-Busch InBev -- the

Prime Minister Han Duck-soo on Sunday urged Taeyoung Engineering & Construction Co. to come up with a more drastic self-rescue plan to tide over its cash crunch. Taeyoung, the 16th-largest builder in South Korea in terms of construction capacity, applied for a debt restructuring program last month due to a liquidity shortage over real estate project financing loans. Taeyoung Group founder Yoon Se-young unveiled a self-rescue plan Wednesday, but creditors led by the state-run Korea Developmen

Probe targets 12 firms, starting with KB Kookmin Bank and Korea Investment & Securities

Posco International, the trading arm of Posco Group, announced Sunday that bolstering its global presence in its main business areas, from renewable energy to electric vehicle parts, will be the key to the company’s business strategy for this year. The company will aggressively expand global production facilities and establish a value chain through partnerships with foreign firms to spur growth in 2024, it said. To grow its e-mobility business, Posco International will start construction o

South Korean tech companies are gearing up to showcase their latest cutting-edge products and innovations at the upcoming CES 2024, the world’s largest tech trade show that opens Tuesday in Las Vegas. After years of pandemic disruptions, this year’s CES is expected to attract over 130,000 visitors, making it second largest after a record 180,000 visitors in 2020, according to the event organizer, Consumer Technology Association. Under the theme of “All On,” the upcoming C

Hanwha Aerospace, Korea Aerospace Industries, LIG Nex1 look to score orders from world’s biggest military spender

South Korea’s exports of Korean instant noodles, also known as ramyeon, reached a new record high of nearly $1 billion (1.31 trillion won) in 2023, according to government data and industry sources, Sunday. According to data from Korea Customs Service, annual ramyeon exports were tallied at $952 million last year, a 24.4 percent jump from $765 million in 2022. The outbound shipments of ramyeon logged $785 million for the January-October period in 2023, breaking the previous year’s re

[코리아헤럴드=조혜림 기자] 삼성디스플레이가 차세대 폴더블 디스플레이 브랜드 'IRONFLEX(아이언플렉스)'를 최근 미국서 상표출원한 것으로 확인됐다. 폴더블 제품명에 주로 쓰던 'flex'에 강하고 견고함을 뜻하는 영어단어 'iron'을 합성한 것으로 화면 주름 등 내구성이 한층 개선된 제품으로 보인다. 7일 미국 특허청에 따르면 삼성디스플레이는 지난 3일 ‘IRONFLEX’의 상표등록출원서를 제출하고 심사를 기다리고 있다. 상표의 사용범위를 '폴더블 스마트폰,' '폴더블 모니터,' '폴더블 태블릿' 등으로 광범위하고 구체적으로 명시하고 있다. 취재결과 삼성디스플레이는 해당 상표를 미국뿐만 아니라 한국과 영국에서도 동시에 출원했다. 업계 관계자는 “디스플레이 시장에서 경쟁이 심화하면서 기업들이 빠르게 움직이고 있다”며 “

Samsung Display has recently registered the "Ironflex" trademark for its next foldable display technology, according to a filing with the US patent agency and industry sources, Sunday. The filing said that the Korean display maker submitted the filing to the US Patent and Trademark Office on Jan. 3 and was waiting for the agency’s review. Similar filings are also found to have been made in South Korea and the UK. The Ironflex trademark consists of standard characters without clai

WASHINGTON -- The US Department of Commerce said Friday that imports of tin mill products from South Korea, China, Canada and Germany were found to have been dumped into the US market as it issued its final antidumping duty determinations. The department released the findings that the imports from the countries are "unfairly priced." Tin mill is a steel product widely used for food packaging or to store other items. In the list of companies subject to duties was TCC Steel Corp., a Sout

A group of 33 US senators on Thursday called on Hyundai Motor Group and 12 other auto manufacturing companies not to interfere with the United Auto Workers’ ongoing efforts to unionize at their US plants. Democrats Gary Peters, Ron Wyden, Dick Durbin and others signed a letter and sent it to top executives at Hyundai Motor Group, Tesla, Toyota, Volkswagen, Mercedes-Benz, BMW, Rivian and others, urging them to remain neutral in union organizing activities. “We are concerned by reporti

LG Chem said Friday it has signed an agreement with Boston-based Rhythm Pharmaceuticals to transfer the development and sales rights of a new anti-obesity drug candidate named LB54640. The deal amounts to $305 million, which includes upfront payments worth $100 million and milestone payments worth $205 million for the development and commercialization of the drug. Under the agreement, LG Chem will receive royalties depending on product sales from Rhythm Pharmaceuticals each year. Rare forms of o

Hyundai Motor Company’s smaller sibling Kia’s large-sized full-electric sport utility vehicle, the EV9, won the 2024 North American Utility of the Year award, the company said Friday. The North American Car, Truck and Utility Vehicle of the Year Awards was held at the city of Pontiac in Michigan on Thursday. This is the third time Kia has won the top SUV honor, after its midsized SUV Telluride and battery-powered crossover SUV EV6 each won the title in 2020 and 2023, respectively. On

Despite the government's decision to raise the subsidy for parents having more than one child this year by 1 million won ($760), a survey suggests that the subsidy may not significantly influence parents' decisions to have another child. “Despite implementing the voucher subsidy, a recent decrease in the total fertility rate suggests there has been no direct impact (on having another child),” said Lee Yun-jin, a senior researcher at the Korea Institute of Child Care and E

South Korean game developer and publisher Nexon is steering the future of the gaming industry with Intelligence Labs, an in-house AI research and development team designated to exploring the optimal gaming experience for users. Launched in 2017, Intelligence Labs has used machine learning and deep learning to come up with more engaging and immersive games. A team of around 700 engineers is now zeroing in on generative artificial intelligence research to create original, personalized content for