[Herald Interview] Samyang CEO envisions elevating K-food as global cultural content
IndustryNov 30, 2023
In the journey to establishing Samyang Roundsquare's global presence with its ramyeon products, CEO Kim Jung-soo has played a pivotal role. Taking on the position of CEO in September, Kim has been a key figure in the family-owned Samyang Group's leadership since 2017, being the daughter-in-law of Samyang Foods' founder, Chun Joong-yoon. Kim envisions the global market growth not merely as a culinary delight but as a cultural phenomenon extending beyond food. For example, the "