Daimler plans to drop Maybach, focus on S-Class
TransportNov 27, 2011
Daimler AG will shut down the super-luxury Maybach brand to end almost a decade of losses and focus on developing vehicles under its Mercedes flagship marque. Stuttgart, Germany-based Daimler intends to stop producing the $350,000 Maybach when a new version of the Mercedes S-Class comes to market in 2013, Chief Executive Officer Dieter Zetsche said in an interview with Frankfurter Allgemeine Zeitung. Daimler hasn’t made a profit on the Maybach after deciding to reintroduce the 1930s-era marque i