[Herald Interview] Candy Crush game creator eyes Korea for growth
May 6, 2015
King Digital Entertainment, the British creator of the massively-popular Candy Crush franchise, is betting big on the Korean market to repeat its success story in Asia. The company recently launched Candy Crush Soda, the sequel to Candy Crush Saga, one of the most successful digital games in the world, to lure Korean gamers. Its star-studded TV commercials in particular are garnering attention as they feature a slew of Korean celebrities, including ballerina Kang Soo-jin and baduk master Cho Hun