Samsung Electronics, the world’s largest electronics company, said Thursday it was not targeting high-end consumers, but the mass market.“Samsung is not a luxury brand, but one that is trying to deliver affordable premium values to the masses,” said Kim Hyun-seok, president of Samsung’s TV business unit, at a media conference in Seoul for the launch of the 2015 super-ultrahigh-definition TV lineup.  Kim Hyun-seok, head of Samsung Electronics’ TV business unit, poses with the 2015 SUHD TV lineup

WeMakePrice, a local deal-of-the-day site, on Thursday publicly apologized for abusing applicants during a recent recruitment process that led to a government crackdown.“I apologize again for causing a social fuss,” said CEO Park Eun-sang during a news conference held at the company’s Seoul headquarters. “I feel a solemn responsibility.”In December, the company called in 11 people who applied for merchandiser positions, saying 80 percent of them could be hired as regular workers after on-site tr

There are no permanent friends or enemies in business. This maxim seems to hold true in relations between South Korean game developer NCSoft and its largest shareholder Nexon, which are at odds over management control.Market analysts said the escalating tug of war between the two game firms would benefit foreign investors.“Since most of the foreign investors of NCSoft are fund trustees and hold around a 2 percent share or less, there are few chances for them to take any concerted action in regar

Cree, a leading U.S. light-emitting diode-maker, said Wednesday it has launched sales of its LED lighting products in Korea, showing its confidence to take on other competitors including Osram and Philips.  San Francisco International Airport is one of Cree’s biggest customers. (Cree)Established in 1987 in the U.S., the company now operates in 12 global markets including Canada, Germany and Hong Kong and holds 4,000 patents related to LED technology.Some of its business-to-business or business-t

Uber, the U.S. ride-hailing app operator, proposed Wednesday a new registration system for its Korean drivers, pledging to cooperate with local regulators. David Plauffe, Uber’s senior vice president of policy and strategy, speaks during a press conference at a Seoul hotel on Wednesday. (Uber Korea)David Plauffe, Uber’s senior vice president of policy and strategy, told reporters in Seoul that the taxi start-up wanted to come up with forward-looking regulations along with city and government off

Samsung Electronics said Tuesday it would unveil its Galaxy S6 in Spain on March 1, hoping the latest model of the smartphone will boost sales in the face of intense competition from Xiaomi’s budget phones and Apple’s iPhone 6. Samsung Electronics’ invitation to the press, analysts and developers for the Samsung Galaxy Unpacked 2014 event in Barcelona on March 1. (Samsung Electronics)The unveiling will come one day before the Mobile World Congress, the world’s largest festival of telecommunicati

Samsung Electronics, the world’s largest home appliance maker, on Tuesday renewed its upscale push in a bid to widen its lead over soaring Chinese rivals.  Samsung Electronics co-CEO Yoon Boo-keun (left) and figure skater Kim Yu-na, the brand’s commercial model, pose with amsung’s new washer and air conditioner at a media event at the company’s headquarters in Seoul on Tuesday. (Ahn Hoon/The Korea Herald)“We will offer higher levels of products amid fiercer competition with Chinese producers,” s