Successful social marketing translates into profits for K-pop acts
MusicAug 24, 2012
Amateur but powerful social media users boost global buzz over Korean WaveThe local social media market in Korea is relatively closed off from the outside world, making it difficult for non-Korean Internet or mobile users to search for anything related to K-pop in the English language.Using local social media services ― such as Cyworld, the Korean version of Facebook, or Me2day, the Korean version of Twitter ― it is almost impossible to search for English content on K-pop or hallyu.However, as