At SXSW media zoo, convergence is annual buzz word
MusicMar 8, 2012
Increasingly, the media zoo that is SXSW looks more like today‘s overlapping media world.The annual South by Southwest Conference and Festival, which begins Friday, gathers thousands of creators, performers, media and industry members for 10 days onto the boozy downtown streets of Austin, Texas. It’s really three festivals -- Interactive, Film and Music -- in one, but each bleeds into the other.The annual buzz word at SXSW is always convergence. Just as the tech and entertainment worlds physical