Korean food companies set sights on overseas wholesale buyers
Jan 11, 2012
SAN FRANCISCO (Yonhap News) ― Going international with Korean food, or “hansik,” has traditionally involved opening Korean restaurants abroad with menu variations developed to appeal to foreign taste buds. Food companies, however, are taking the campaign to a new niche, offering consumers the opportunity to incorporate Korean ingredients into their own dishes.This was the catalyst for bringing South Korea’s major food companies to San Francisco to directly pitch their products to nearly 100 food