Celebs, babies, beer: It’s Super Bowl ad time
Feb 4, 2013
NEW YORK (AP) ― Sex sells. Babies sell even more. And advertisers are hoping animals will make you laugh all the way to their stores.While the San Francisco 49ers and the Baltimore Ravens battle on the field during Super Bowl XLVII, marketers from Best Buy to M&M to Toyota are competing against each other on advertising’s biggest stage. And they’re doing so by pulling out the most persuasive tools of their trade.The stakes are high, with 30-second spots going for as much as $4 million this year.