New Grandeur boasts bolder, younger, sportier look
Nov 24, 2019
Hyundai Motor’s flagship full-size sedan Grandeur has been positioned as a luxurious car for the older generation and those of high social status in their late 40s and 50s in Korea. But with the New Grandeur, the automaker has transformed itself, seeking to target those in their early 40s and encourage the older generation to seek a bold and sporty image in their cars, even threatening the marke...