[Lewis W. Diuguid] Sprint, Verizon struggle to overcome public relations stumbles
ViewpointsApr 17, 2016
Social media continues to teach its users that in this increasingly diverse, multicultural, multiethnic nation, people should deliberate long and hard -- and even get a second and third opinion -- before they say or post anything.For corporations, the senseless use of social media in the rush to one-up competitors could result in the loss of customers and a lot of too-real dollars and cents.Sprint Corp. CEO Marcelo Claure has made himself an object lesson for others after he posted a clip on Twi