Innocean, Horizon partner to launch media agency
IndustryAug 19, 2015
Innocean Worldwide, a South Korean marketing communications agency under Hyundai Motor Group, has partnered with U.S.-based private media agency giant Horizon Media to form new joint media agency Canvas Worldwide. Set to officially launch in September 2015, the joint venture was established with starting capital of 11.4 billion won ($9.6 million). Innocean will hold a 51 percent stake, while Horizon will hold the remaining 49 percent. Innocean said that Canvas Worldwide is expected to rack up $4