Businesses piggyback on coronavirus crisis with corona-related trademarks
MarketsMar 8, 2020
Applications to register trademarks reminiscent of the deadly novel coronavirus, or COVID-19, are on a rapid rise in Korea, according to data from the Korean Intellectual Property Office. Since the government reported the first confirmed case of the acute respiratory disease on Jan. 20, a total of eight trademarks christened “corona” have been applied for at the patent office -- from both individuals and companies. The growth in applications of such trademarks coincided wi