Lotte Duty Free, Modetour seek to capitalize on Vietnam's tourism boom
CompaniesJan 26, 2024
Lotte Duty Free said Friday that it signed a memorandum of understanding with the South Korean travel agency Modetour on Thursday to strengthen joint marketing efforts toward Korean tourists to Vietnam. Under the agreement, Lotte Duty Free and Modetour will work together to develop new product packages combining duty-free shopping and tourism in Vietnam. Lotte Duty Free has been grappling with the decline of Chinese tourists to South Korea due to an economic slowdown. As an alternative, the comp