[KH Explains] Samsung returns to OLED TV market after 10 years, renews competition with LG
TechnologyFeb 20, 2023
Almost a decade after Samsung Electronics ditched the organic light-emitting diode TV business, the tech giant has returned to the market where crosstown rival LG Electronics dominates almost 60 percent of sales. Following its global launch last year, Samsung said Monday it would take preorders for its brand-new OLED TV at home, ahead of its official release on March 9. Samsung debuted 55-inch and 56-inch OLED TVs in Latin America, Oceania and Southeast Asia in March last year, but their Korean