SK invests $340m in Crown X, strengthens partnership with Vietnam’s Masan Group
IndustryNov 11, 2021
SK Group announced Thursday that it will invest $340 million in Crown X, a consumer retail platform within Vietnam’s Masan Group, in an effort to expand its strategic partnerships in Southeast Asia. SK Group recently bought a 9.5 percent stake in the Vietnamese consumer goods company, in line with its Global Story initiative to discover new market opportunities through direct foreign investment. Crown X is a subsidiary of Masan Group and owns Masan Consumer Holdings, a food and bevera