[Behind the Wheel] The New Grandeur gains a bold, younger and sportier look
TransportNov 22, 2019
Hyundai Motor’s flagship full-size sedan Grandeur has been positioned as a luxurious car for the older generation and people with high social status in their late 40s and 50s in South Korea.But with the New Grandeur, the automaker has transformed itself, seeking to target those in their early 40s and encourage the older generation to seek a bold and sporty image with their cars, even threatening the market for the new Sonata and affiliate Kia Motors’ steady-selling sedan K7.The Korea