After 3-year hiatus, JTI Korea reenters e-cigarette market
IndustryOct 28, 2024
Japan's JTI is reentering South Korea's heated tobacco market with a new product, Ploom X Advanced, in a renewed growth push. "We understand Korea's market is highly competitive, but we believe now is the ideal time to introduce our product," JTI Korea general manager David Wheeler said at the launch of the new product at a Seoul hotel on Monday. "As we are standing in a rapidly evolving market, it's crucial to develop products to an advanced level with top qua