K-pop, K-food, K-beauty, K-content top foreigner interests: survey
CultureOct 10, 2023
K-pop, K-food, K-beauty and K-content took the lead as the most commonly cited keywords by foreigners visiting Korea, a comprehensive data analysis conducted by the Culture Ministry and Korea Tourism Organization showed Tuesday. The report was based on data from June 2020 to May 2023 gathered from a group of foreigners hailing from 20 countries that frequently visited Korea. The information was sourced from online platforms, social media and travel expense data including credit card usage and te