Nepa opens new store in Chamonix, France
IndustryAug 13, 2015
South Korean outdoor clothing brand Nepa has opened a new flagship store in Chamonix, France, in a bid to expand its global business.Nepa has become the first Korean outdoor brand to operate a store at Chamonix, considered as a hub of the world’s winter sports. Here, the company is looking to “develop products fit for local European customers and newly emerge as a global brand.”Nepa’s new store was established by remodeling Chamonix’s historic pub, Le Chouca ― considered as one of the city’s key