EDUCATION SPEP Global education firm SPEP has been at the center of business education, providing training and consulting programs to increase the foreign language proficiency of professionals at local and overseas institutions and enterprises. Under the brand philosophy of “value beyond language fluency,” the business English education provider, which has been working with global clients for more than 23 years, offers comprehensive educational programs for global business success

HEALTH FOOD GEUMSAN BLACK GINSENG SPECIALTY When Geumsan Black Ginseng Specialty started out in 2012, it only had two employees. However, despite its humble beginnings, the headcount now stands at 27, with its revenue spiking to 4.3 billion won ($3.5 million) last year from 150 million won in 2015 thanks to its flagship product “Geumheuk.” Geumheuk Korean black ginseng tonic is manufactured by a unique process that steams and dries Korean ginseng nine times. Its juice is extracte

CONSTRUCTION HILLSTATE (HYUNDAI E&C) Hyundai Engineering & Construction, the construction company of South Korea‘s top apartment brand Hillstate, steps ahead to take the residential experience and brand image to the next level. Hillstate is an award-winning apartment brand with high public awareness for its design, landscaping and convenience facilities that it offers its residents. The apartment brand is widely known for its smart features designed to ensure a secure, conven

ASSET MANAGEMENT MIRAE ASSET GLOBAL INVESTMENTS Under its goal of becoming a global financial company, Mirae Asset Global Investments has been expanding its presence overseas by operating over 1,700 financial products in 36 countries around the world. The asset management unit of Mirae Asset Financial Group is in its 17th year of global operation since it launched its first overseas unit in Hong Kong in 2003 and has ceaselessly made inroads across the globe including financial markets in the

JEWELRY YEMYUNGJI Jewelry brand Yemyungji is coming to prominence on the global stage with unique design collections that reflect traditional Korean ornaments and the birth of the universe. Founded by designer Ye Myung-ji in 1998, the jewelry brand has established its uniqueness, showcasing signature design collections such as “Line,” “Space,” “Mineral,” and “Tradition” inspired by the nature, tradition and universe. Ye reinterpreted Korea&r

CYBER UNIVERSITY  SEOUL CYBER UNIVERSITY  Seoul Cyber University has pulled ahead of other high-level educational institutions in online education, which emerged as a major phenomenon in the aftermath of the outbreak of the novel coronavirus. Established in 2000, the country’s first cyber university has been at the forefront of online education by adopting state-of-art technology to optimize the learning environment for students and professors. It has been offering a mobil

CONSUMER GOODS PAMPERS (P&G) Consumer goods manufacturer Proctor & Gamble’s baby and toddler brand Pampers has been the most preferred diaper brand among mothers in 130 countries for decades. Pampers first hit the market in 1961, after a P&G engineer Victor Mills looked into the practicality of making a better diaper for his newborn grandchild by changing the cloth diaper into a disposable one. Since then, some 3 million diapers are tested at Pampers annually to offer cust

CREDIT CARD SHINHAN CARD From food ordering apps to streaming platforms, non-face-to-face services have become a new norm in the coronavirus era. Joining the contactless trend, Shinhan Card, a leading card issuer in South Korea, recently rolled out a credit card that offers services and benefits for consumers who prefer mobile services over face-to-face experiences at physical stores or restaurants amid the coronavirus pandemic. The new credit card, YaY, can be issued via the card company&rs

COSMETICS GINKGO (CHARMZONE) Since it was launched in 1993, Ginkgo has been the flagship cleansing brand for cosmetics company Charmzone, recording the company’s highest sales for 22 consecutive years. Charmzone recently released the renewed version of the Ginkgo All New Cleansing Tissue, which is a steady seller with accumulated sales of 1.25 billion sheets as of March this year. The cleansing tissue received much attention even before its renewal, as Korean actress Jang Nara endo

WATER PURIFIER COWAY Coway’s P-150N water purifier has steadily changed Korean kitchen culture since its launch in 2010, offering ease of use and high space-efficiency. The flagship Coway built-in water purifier P-150N is designed to reflect the lifestyles of consumers who want spacious kitchens. It is easy to place even in a small space by applying a slim 15-centimeter-wide design. The body is installed under a sink or an island table and only the faucet that water comes out of is ex

KITCHEN UNTENSILS LocknLock Under the influence of COVID-19 this year, a new trend of having healthy home-cooked meals instead of eating out has spread further. In response to the trend, global household goods company LocknLock, has introduced a glass container for rice, called “Barohanki,” to propose a way of enjoying simple but healthy meals at home. The Barohanki container allows users to store rice in small amounts equivalent to a single portion. Users can store it in thei

INTERNATIONAL SCHOOLKOREA INTERNATIONAL SCHOOL In face of challenges to holding in-person classes amid the COVID-19 pandemic, Korea International School has been at the forefront of creating a virtual learning environment that fulfills the wishes of teachers, students and parents. By thoroughly preparing the faculty since the last Monday of February and being attentive to the feedback of students and parents, the virtual KIS opened its doors to a new way of learning that offers authentic, re

Less than expected percentages of young Koreans are found to be willing to work on their own or for companies, showed data by Korea Entrepreneurship Foundation on Monday. The foundation conducted a survey on 12,004 individuals and 3,085 companies last year to measure entrepreneurship of Koreans by age group. Some 12.8 percent of the respondents in their 20s said they had plans to work or establish startups, a figure lower than expected. The remaining 87.2 percent said no to the same quest

Be it a business-to-business or business-to-consumer trade, the revenue of a company is deeply associated with the power of its brand. 　 Brand power refers to the influence the name holds over the spending behavior of consumers, which can also be used to predict future spending patterns. 　 The power of a brand can be measured in terms of statistics, and also in reference to consumer cognition. It can thus be detrimental for a business in its daily, monthly and yearly operations as well as in e