[
THE INVESTOR] Korean entertainment agency
FNC Entertainment has set up a joint venture with China’s Suning Universal, the entertainment unit of China-based real estate company Suning Group, it announced on July 18.
The two sides said they hope the new entity will establish a strong foothold in the Chinese entertainment industry.
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CNBLUE, a K-pop acoustic band under FNC Entertainment / FNC Entertainment |
“Our aim is to lead China’s cultural content industry by utilizing FNC’s production skills and Suning Universal’s infrastructures and business management within the Chinese market,” said FNC chairman Han Sung-ho.
Under the deal, the label of prominent K-pop performers such as CNBLUE and AOA and Suning Universal will oversee auditions for up-and-coming Chinese celebrities.
In 2015, Suning Universal invested US$290 million in the K-pop management company.
By Jung Min-kyung (
mkj1105@heraldcorp.com">
mkj1105@heraldcorp.com)