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MERS fears cast pall over culture

Festivals, concerts canceled, cinema attendance drops 25% since outbreak

Korea’s ongoing MERS outbreak is casting a pall over the country’s arts and culture scene, with festivals, concerts and other crowd-drawing events getting postponed or canceled.

The 2015 Seoul International Book Fair, the largest of its kind in Korea which was slated to open next week, announced Tuesday its postponement to mid-October as public fear heightens over the potentially deadly virus.

“We decided to hold the fair at a later late and under better circumstances,” said Koh Young-soo, chairman of Korea Publishers’ Association, the book fair’s organizer.

The book fair is one of many concerts, festivals or big cultural events marred by the MERS scare.

Singer Lee Moon-sae postponed shows of his “2015 Theater Lee Moon-sae” tour until November. Lee Eun-mi has also put her tour on hold until further notice. Artists Junggigo and Mad Clown, Kim Jang-hoon and Busker Busker’s Jang Bum-june also all canceled upcoming concerts, citing safety reasons. 

The box office at a local cinema chain is empty of customers on Sunday afternoon amid public fears over MERS. (Yonhap)
The box office at a local cinema chain is empty of customers on Sunday afternoon amid public fears over MERS. (Yonhap)

Cultural festivals and local markets around the nation are also being canceled.

The Mountain Berry and Watermelon Festival, the biggest agricultural event in Gochang County, and the Shinan region’s symbolic Pomfret Festival, announced their cancellation on Monday and Tuesday, respectively.

The Busan Cinema Center has decided to cancel all of its performances for the month of June, while Yongin Cultural Foundation and Jeju’s Seogwipo Arts center also announced cancellations of various performances.

The MERS outbreak is affecting the film industry as well, with locals choosing to stay home rather than risk infection in crowded theaters.

Ticket sales at theaters have dropped by 25 percent in the space of three weeks. Ticket sales for Friday and Saturday were at 1.33 million for May 22 and 23, at 1.22 million for May 29 and 30 and at just over 1 million for June 5 and 6 according to the Korean Film Council.

The widespread fear has led film distributors to change their promotional and release schedules as well. Distributor NEW announced that it would be postponing releasing the film “Northern Limit Line” from June 10 to June 24, citing “recent social events and national sentiment” in an official statement. A promotional showcase for upcoming film “Intimate Enemies,” distributed by 20th Century Fox, was canceled with a statement saying, “We hope that there will be no further damage caused by MERS.” Upcoming film “Assassination” starring Jeon Ji-hyun also canceled its press conference, citing “recent events” in a statement.

Mass cancellations have occurred whenever Korea faced an outbreak or a major disaster in the past years.

“From the 2003 (severe acute respiratory syndrome), the (2009 swine) flu to last year’s Sewol ferry disaster, the same situation has been repeated in almost like a cyclic fashion. Even major agencies and event organizers take a severe blow when an event gets canceled,” culture critic Kim Sung-soo said on radio.

By Lee Sun-young, Won Ho-jung and Rumy Doo
(milaya@heraldcorp.com)
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