South Korea's leading tech giant, Samsung Electronics Co., said Monday it has begun selling its latest SUHD TV lineup in Russia in an effort to expand into the Commonwealth of Independent States market.
Samsung's SUHD TVs were first showcased at the Consumer Electronics Show earlier this year, boasting the quantum dot technology that uses a semiconductor nanostructure to improve brightness and power efficiency.
A quantum dot TV is made with a film of semiconductor nanocrystals, known as quantum dot, which can reproduce colors that are 64 times more vivid than existing liquid crystal displays.
All of Samsung's SUHD TVs also come installed with the company's own operating system, Tizen, as the tech firm has pledged to bolster the presence of its software in the market this year.
"With SUHD TVs, Samsung Electronics will maintain its lead in the Russian market for ultra HD TVs, which has been posting rapid growth since last year," the company said in a statement.
The tech giant said it took up 47.2 percent of the Russian UHD TV market in the January-March period this year. (Yonhap)
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