애플, 크리스마스 대목 판매전쟁서 삼성에 완승

Published : Dec 30, 2015 - 09:54 Updated : Dec 30, 2015 - 09:55

애플이 크리스마스 연휴 동안 압도적인 매출을 올리며 삼성을 누르고 연말 휴대기기 판매 전쟁의 승자가 됐다.

앱 분석업체인 플러리(Flurry)는 크리스마스 연휴 기간에 전세계에서 활성화된 스마트폰과 태블릿의 49.1％가 애플 제품이며 삼성은 19.8％를 차지했다고 29일(현지시간) 밝혔다.

플러리의 부사장인 제라 유스턴은 "크리스마스는 전통적으로 스마트 기기 활성 화와 앱 다운로드가 가장 활발한 날"이라며 "12월의 다른 날보다 2배 많은 앱 다운 로드가 이뤄진다"고 설명했다.

(Yonhap)

압도적인 승자가 된 애플이지만 지난해와 비교하면 2.2％ 포인트 떨어진 수치인 반면 삼성은 2.1％ 포인트가 올랐다.

마이크로소프트는 2％를 기록해 3위에 올랐고 LG가 1.7％, 샤오미(小米)가 1.5％를 차지하며 뒤를 이었다.

한편, 더 많은 소비자가 큰 화면의 스마트폰이나 패블릿(휴대전화와 태블릿의 합성어)을 선호하는 것으로 플러리의 조사에서 드러났다.

활성화되는 스마트기기의 27％가 5.5인치부터 7인치 화면을 가진 패블릿인 것으로 나타났다.

애플은 안드로이드를 중심으로 삼성이 선도했던 패블릿 시장에 지난해 아이폰 6 플러스를 선보이며 본격적으로 뛰어들었고 올해는 6s 플러스를 출시했다. (연합)

<관련 영문 기사>

Apple wins holiday race as screen size expands: survey

Apple came away the winner in mobile device holiday sales worldwide amid a shift to bigger screens, a survey showed.

The survey by the Yahoo-owned analytics firm Flurry showed Apple accounted for 49.1 percent of smartphones and tablets activated over the Christmas week, compared to 19.8 percent for South Korean rival Samsung.

"Christmas is traditionally the biggest day of the year for new smart-device activations and app downloads, and 2015 was no exception, with new device activations and app installs shattering record after record," Flurry vice president Jarah Euston said in a blog post Monday.

The survey found more consumers around the world opting for large-screen smartphones or "phablets," which are often used in place of a tablet computer.

Apple entered the phablet market last year with the iPhone 6 Plus and upgraded it this year with the 6s Plus.

"Of course the introduction of an Apple phablet -- and subsequently the iPhone 6s Plus -- had a lot to do with the strength of phablets," Euston said.

"But that's not the whole story. When we examined the form factor distribution by operating system we saw that for the first time phablets accounted for half of all Android devices! The popularity of the Samsung Galaxy Note and its imitators have changed the Android game, especially in Asian markets."

For Apple buyers, around 12 percent of purchases with phablets, according to Euston.

"This appears to be coming at the expense of medium phones and small tablets as more users opt for the size in between the iPhone and iPad Mini," she said.

Overall, 27 percent of the devices were phablet-sized, which generally means a display of 5.5 to seven inches (about 14 to 18 centimeters).

"In the early days it appeared that phablets were stealing share from tablets," Euston said. "For the first time in 2015 though, it appears consumers are opting for phablets -- not instead of a tablet -- but instead of a smaller-sized phone."

Although Apple held its dominant position, its market share was down 2.2 points from a year ago while Samsung added 2.1 percentage points, Flurry said.

Microsoft devices accounted for just two percent of the market, down from 5.8 percent in 2014, and Sony fell out of the top five.

South Korea's LG was fourth with a 1.7 percent share and China's Xiaomi accounted for 1.5 percent.

Christmas was the biggest day of the year for app downloads, with more than twice as many installations as on a typical December day, according to Flurry.

"For app developers who scrambled to ship apps before the holidays and spent heavily on app marketing, it appears that the efforts have paid off," Euston said. (AFP)