Singer BoA has been tapped as the promotional ambassador for the Jeju Biennale, an inaugural international art event on the resort island of Jeju, the organizer said Monday.
"BoA's image of always challenging herself and trying to adapt to different trends in the Korean music scene while globally raising the profile of K-pop matches exactly with what the Jeju Biennale is pursuing," said the organizer Jeju Museum of Art in a statement.