CheongKwangJang launches new red ginseng brand

With growing consumer interest in healthy super food and enhancing immunity levels, South Korean red ginseng product maker CheongKwanJang has launched a special edition of Korean Red Ginseng Extract Everytime -- a 6-year-old Korean red ginseng extract that comes in a portable stick-type pouch.

With the spring season in full bloom, the company said it has launched a cherry blossom-motivated package edition called Everytime Blossom, which comprises 100 stick-type pouches in two tin containers. 

“In the past men were the major customers of our red ginseng products for health, but a growing number of females are now leading the red ginseng sales with demands for a wider variety growing,” said a company official.

CheongKwanJang has been expanding its portfolio of red ginseng-based businesses by launching premium cosmetics brand Donginbi -- a brand exclusive for women.

(khnews@heraldcorp.com)