[KH Explains] Naver, AfreecaTV rivalry heats up as Twitch exodus begins
TechnologyDec 26, 2023
With Amazon-owned popular game livestreaming platform Twitch’s decision to withdraw from the Korean market, the competition to lure the market leader’s popular streamers and millions of users appears to be in full swing among local platform operators AfreecaTV and Naver. Until recently, Twitch occupied more than half the market -- 52 percent -- with 2.32 million active users according to the monthly average of subscribers January 2022 through November 2023. AfreecaTV, the runner-up w