Starbucks opening Evolution Fresh juice store

Starbucks Corp. is pushing beyond coffee with the opening of the first Evolution Fresh Inc. juice store, the company said Monday.

Starbucks, which is looking for new businesses for growth, purchased the California-based juice maker in November for $30 million. Evolution Fresh had been selling its juices in grocery stores such as Whole Foods groceries. The first Evolution Fresh store is in Bellevue, Washington.

Starbucks shares rose 34 cents to close at $53.55 Monday.

Starbucks' acquisition of Evolution Fresh is part of an attempt to broaden its business as consumers demand healthier products and it faces growing competition from the likes of McDonald's Corp. and Dunkin' Brands Group Inc.'s Dunkin' Donuts chain. The company has rolled out lower-calorie and lower-fat food options, sugar-free syrups and switched from whole milk to 2 percent milk as the default in its drinks.

Evolution Fresh, started by Naked Juice founder Jimmy Rosenberg, is one of the few larger juice companies that still cracks, peels, presses and squeezes its own fruits and vegetables rather than using pureed or powdered ingredients. It also uses a process called high-pressure pasteurization to make the juice without heating it.

Starbucks sees these methods as a competitive edge over juice makers such as Odwalla or Naked Juice, which it currently carries in its stores, as it allows Evolution Fresh to keep a higher nutritional quality in the juice while maintaining the taste.

Starbucks said Evolution Fresh drinks will make their way into Starbucks' company-owned stores later this year.

Starbucks says Evolution Fresh shops also will have wraps, soups, salads, vegetarian and vegan options and other offerings. (AP)